About us
Enhance your collection
It's hard to express your personality without the right accessories. Can you imagine a superhero without their signature gear?
There is no magic, just the perfect keychain for you.
A world of keychain creativity
Shopping in-store is great, but browsing our online keychain collection from anywhere is even better. With our website, finding your perfect keychain has never been easier.
Get your favorite keychains, where and when you want.
Enhance your keychain collection
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of new designs, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the retail industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Keychain Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of keychain enthusiasts.
Iris Joe
Chief Design Officer
Emma, with her creative flair, helps us curate the most unique keychains and elevate our collection. She is passionate about bringing joy and style to your everyday essentials.